Press Office - Clipping Database

The clippings module measures client press coverage. Details recorded are:

• Publication, date, issue & page
• Headline & details of clip
• Type of clip
• Client
• Competitor companies mentioned
• Associated client division

A clip can be linked to an event in the Planning module to allow measurement of the effectiveness of individual Press/PR campaigns.

A scanned image of the publication page is linked to the clipping database record.

Example Clip Details

Web Interface to the PR Resource Centre >>

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