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Press Office - Clipping Database

The clippings module measures client press coverage. Details recorded are:

  • Publication, date, issue & page
  • Headline & details of clip
  • Type of clip
  • Client
  • Competitor companies mentioned
  • Associated client division

A clip can be linked to an event in the Planning module to allow measurement of the effectiveness of individual Press/PR campaigns.

A scanned image of the publication page is linked to the clipping database record.

Press Clipping Database
Example Clip Details

Web Interface to the PR Resource Centre >>

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