The Bespoke Press Office Software consists of the following modules:
Media Database
The media database maintains
details of publications, online sites and broadcasters. This
include editorial contact names, interests, classification, pending
actions and past responses.
Press Release Distribution
The press release distribution process
is made very simple. Lists of target publications and editors
are built quickly and are very easy to use.
Resources Database
Resources, the raw materials required
in the PR process, such as Press Releases, Articles, Images
and Press Packs, are all managed in a systematic manner.
These resources can be made available on-line for press,
public access, or for internal use.
Events Planning
Events assist planning, monitoring
and reporting PR activities, and building a calendar of possible
future opportunities.
Clipping Database
The clipping database measures client's appearances in selected target
publications. Clips can be measured against competitor's
coverage and analysed by period, business sector, and geographic
area.
Web Integration
A web application enables
all information to be accessible to a wider audience via the
Internet. This can be configured to provide either full public
access or a more tightly controlled access such as via an internal
intranet.
Features
 |
Easy to use screens and reports |
|
Greatly improved efficiency in handling
all the day-to-day PR activities |
|
Supports multiple clients |
|
Foreign language and multiple country features |
|
Integrated publication database, release
distribution, event planning, resource management, and
clipping measurement in a single application |
|
Controlled access,
for clients and other agencies, to all key information in
the PR database through a web application |
|
Data can be easily exported or imported to and from other
systems |
|
Multi-user features control who has access
to which client, and the level of permission
each user has. |
Client
The Press Office Software was developed
for Press Office International over 6 years to manage all aspects
of their European Press Office, including Release Distribution and
Media Monitoring.
Press Office International provided specialist PR
for multi-national electronics corporations across Europe.
"Paul was excellent at understanding our business needs and providing pratiacl solutions ...it was a pleasure to work with him."
Phil Grace, POi
Technical Details
The Press Office application is developed using a Microsoft FoxPro database.
The web application is developed using Active Server Pages (VB ASP) .
Runs on any Microsoft Windows 2000/2003 server and Window XP desktops.
More Examples of Bespoke Applications >> |
