Marketing Database

A marketing database with 120,000 contacts and a sales force of 30 developed for GE Capital Fleet Services, a leading UK car fleet leasing company.

What it Does

  Provides comprehensive company, contact and profile information

  Direct mail campaign generation

  Campaign response input from direct mail

  Tele-marketing input and recall

  Automatic territory allocation based on postcode, size and company type

  Detail reports analyse effectiveness of campaigns and database profile

  Data synchronized between central database with data held sales force PCs

Company Details

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