A marketing database with 120,000 contacts and a sales force of 30 developed for GE Capital Fleet Services, a leading UK car fleet leasing company.
Provides
comprehensive company, contact and profile information
Direct
mail campaign generation
Campaign
response input from direct mail
Tele-marketing
input and recall
Automatic
territory allocation based on postcode, size and company type
Detail
reports analyse effectiveness of campaigns and database profile
Data
synchronized between central database with data held sales force PCs
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